Measurement · By Dmitry Shmakov · · 6 min read
AI Can Recommend Your Business to the Wrong Customer
Check whether AI understands who you can serve before treating a brand mention as a useful recommendation.
Read articleInsights · CiteSurge
GEO Insights & Research
Dated, sourced analysis for teams measuring AI visibility, improving public evidence, and governing enterprise GEO work.
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12 dated, sourced articles on GEO, AI visibility measurement and enterprise governance.
Enterprise · By Amber Sutera · · 4 min read
CiteSurge Is Sponsoring DevGAMM Lisbon 2026
CiteSurge sponsors DevGAMM Lisbon 2026 and works with DevGAMM on AI visibility. The B2B conference connects founders and decision-makers with businesses across games, technology, infrastructure and AI.
Read articleTechnical · By Martin Lange · · 9 min read
Prompt Injection Is Becoming a Social Engineering Attack Surface
Prompt injection can reach AI assistants through ordinary business content, so teams need to limit access, verify risky outputs, and monitor tool use.
Read articleMeasurement · By Dmitry Shmakov · · 10 min read
Does content freshness affect AI citations? What 180 Claude and Grok answers showed
Source order is the strongest separator in our data, and page dates are a weak one.
Read articleMeasurement · By Mark Laursen · · 14 min read
The Agentic Internet Needs Proof, Not More Mentions
An AI citation can point to derivative, synthetic, stale, or non-supporting material. The durable asset is an accurate brand claim with sources that survive inspection.
Read articleTechnical · By Mark Laursen ·
Agent Readiness Is Not AI Visibility
Agent-readiness checks show whether AI crawlers can find and receive public pages. CiteSurge separately checks access, page clarity, and what the AI products in the audit returned.
Read articleEnterprise · By Mark Laursen ·
AI Is Changing Enterprise Technology Vendor Selection.
AI is becoming the first filter in enterprise technology vendor selection, but conflicting adoption figures cannot be collapsed into one rate. Buyers still use multiple sources, human validation, and formal due diligence.
Read articleMeasurement · By Mark Laursen ·
Claude Code and Codex Can Help With GEO. They Cannot Measure It Alone.
Coding agents can accelerate GEO implementation. Reliable measurement still requires comparable observations, clear evidence boundaries, and accountable interpretation.
Read articleMeasurement · By Mark Laursen ·
AI Mentions vs Citations: How to Measure AI Visibility
An AI mention records that a brand appeared in an answer, a citation records a source link shown with an observed answer, and a click records a visit. These are related signals, not interchangeable outcomes.
Read articleEnterprise · By Mark Laursen ·
Enterprise GEO: Governance, Evidence, and Reporting
Enterprise GEO needs a governed evidence loop: define scope and owners, record observations and limitations, prioritize supported work, document implementation, and review later measurements without claiming causation.
Read articleFundamentals · By Mark Laursen ·
GEO and AEO: How AI Discovery Is Replacing Traditional Search
GEO is the discovery program for generative answers: measure how AI systems represent, source, and recommend a brand, then improve the evidence they can use. AEO is built into that work as the answer-clarity and information-design layer.
Read articleFundamentals · By Mark Laursen ·
What Is Generative Engine Optimization (GEO)?
Generative engine optimization is the practice of improving the public evidence, technical access, and source clarity that AI answer systems can use, then measuring how those systems mention, cite, and represent a brand.
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