Case studies
What we’ve shipped.
Selected engagements from the last eighteen months. Client names are redacted while engagements are active.
- SaaS · B2B observability platformFrom zero to category default in six months+184% citation share across ChatGPT and Perplexity — Citability engineering + foundation rebuild. Model refresh held the gains.
- DTC · Direct-to-consumer skincareQuoted by name in routine-builder answers+71% branded citations in comparative queries — Expert authorship, schema, and Reddit editorial. No link farms.
- Fintech · Embedded payments infrastructureReplaced two incumbents inside Claude answers+3.2× citation share on integration queries — Deep technical foundations and a content program anchored to developer intent.
- Enterprise · Global professional servicesA monitoring system they actually readDaily cross-engine map for 12 category terms — Monitoring retainer. Outputs feed the brand team, not a vanity dashboard.
How the work looks in practice
Every engagement starts with a diagnostic: where your brand appears inside the answer layer today, where competitors sit, and what the engines are responding to. We present findings, you approve a roadmap, and we ship, with you or for you.
A full case study with metrics, methodology, and before/after citation examples is available under NDA for each engagement above.