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Measure visibility in Claude

Claude: web search with cited sources

By Dmitry Shmakov · Anthropic guide · verified

Claude is used for research and decision support as well as general assistance. Measuring it independently matters because a brand can be cited, mentioned, or absent in Claude regardless of what appears in another AI system.

How it is assessed

How can teams assess Claude?

  1. What the public documentation says

    Anthropic documents Claude-SearchBot for improving search-result quality, Claude-User for user-directed retrieval, and ClaudeBot for training. Its documentation treats these agents as separate controls.

    Anthropic says disabling Claude-SearchBot or Claude-User may reduce visibility in user-facing search experiences. That is not a guarantee that allowing them produces a citation.

  2. What teams can verify
    • Source attribution. Whether the observed answer displays a source that supports the relevant statement.
    • Brand treatment. Whether Claude cites the brand, mentions it without a citation, or omits it.
    • Documented access choice. Whether public crawler directives align with the separate controls Anthropic publishes.
  3. What CiteSurge records

    For supported observations, CiteSurge records Claude's returned answer and visible source evidence, separates citations from mentions, and documents changes between observation periods.

Why Claude matters. Claude is a distinct discovery surface. A cross-engine program needs direct evidence from Claude rather than assuming results from another engine carry over.

Common questions

Questions about Claude

Are ClaudeBot and Claude-SearchBot the same control?

No. Anthropic documents ClaudeBot for training and Claude-SearchBot for search, with Claude-User used for user-directed retrieval.

Can crawler access prove that Claude will cite a page?

No. Access can affect whether content is available to a documented agent, but it does not prove selection, citation, or the wording of a future answer.

Sources

Official references

Engine behavior verified against the official references above. AI platforms and their documentation change, so confirm current vendor guidance before relying on a detail.

See how Claude answers about your brand.