Lars Henriksen,
co-founder & business lead.
Lars Henriksen is Co-Founder & Business Lead at CiteSurge. A co-founder of modl.ai and humanfeedback.ai, he brings experience in AI ventures, finance, legal operations, and governance.
Building AI companies and research communities.
Lars co-founded modl.ai, an AI game-technology company, and served as COO, executive director, and board member. He led operations, legal affairs, finance, and fundraising through seed financing and an €8.5 million Series A.
He also co-founded humanfeedback.ai, which combines multimodal video understanding with targeted human feedback. His work covers company operations, finance, legal affairs, governance, partnerships, and commercial development.
Lars co-founded and co-organizes the International Summer School on Artificial Intelligence and Games. The annual program brings together graduate students, researchers, and industry practitioners.
He helped build its partnerships, sponsorships, scholarships, finance, and operations. Across eight editions, the program trained approximately 1,000 participants from more than 30 countries.
Named inventor and research co-author.
Lars is a named co-inventor on patent work in game-bot generation, user-experience modeling, AI-generated content, and pixel-based player-experience modeling.
- Game Bot Generation for Gaming Applications
- User Experience Modeling for Gaming Applications
- AI-Based Content Generation for Gaming Applications
- Pixel-Based AI Modeling of Player Experience for Gaming Applications
He co-authored Computational Intelligence and Cognitive Performance Assessment Games with Christoffer Holmgård and Julian Togelius, published at the 2016 IEEE Conference on Computational Intelligence and Games.
The paper examines how game design, player modeling, and procedural content generation could support cognitive assessment.
The business behind the technology.
At CiteSurge, Lars leads business work across finance, legal operations, and governance. As a co-founder of Brainjuice Labs, he handles company administration, contracts, budgeting, and external professional relationships.
He has helped raise more than $100 million across ventures and advised more than 100 startups and organizations.
His wider experience includes founding Apex Group and Apex Virtual Entertainment, advising startups through Game Hub Denmark, and serving on company and industry boards.
He helped establish two game and entertainment incubators and co-created Spilhuset, a Copenhagen game-development cluster. Through Game Hub Denmark, he advises founders on financing, publishing, partnerships, and international market access.
Master of Science, Copenhagen Business School.
Lars holds a Master of Science from Copenhagen Business School, completed in 2006. His earlier work includes coordinator and external lecturer roles at the school, and external lecturing at the Danish Academy of Design.